Insight
Data Engineering

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Dans cet article, nous explorons les principes fondamentaux de l'ingénierie des données, en mettant l'accent sur l'importance de la qualité des données et les techniques modernes pour les gérer efficacement. Nous aborderons également l'intégration de l'IA générative, notamment via ChatGPT, pour enrichir et interpréter les données de manière innovante.

Where did that year go? 2025 is fast approaching, and it's no exaggeration to say that this could be a crunch year for many in the creative industry. From navigating an increasingly saturated market to navigating the threats to AI, design studios face more hurdles than ever before.

As Simon Manchipp, founding partner at SomeOne, puts it: "The most significant challenge for design studios in 2025 will likely be staying relevant in an ever-evolving, tech-driven, and hyper-competitive market. Studios will face the dual pressure of mastering tech tools while deploying ownable, effective, authentic creativity."So where do the main threats, challenges and opportunities lie, and how should studios meet these new and evolving challenges?We spoke to creative leaders across the industry, and below, we share their insights and reflections as they discuss the unique challenges we're all facing in the coming years and the strategies we should employ to remain relevant and innovative.

Standing out in a saturated market

One of the most pressing challenges design studios will encounter in 2025 is standing out. As Michael Freimuth, creative director at Franklyn, says: "Exceptional work is the baseline, of course, but the ability to market yourself, stay in the press and stay relevant seems more applicable than ever."Roy Barker, co-founder of Wonderhood Design, agrees. "Design is becoming an increasingly saturated market, now with advertising companies leveraging their financial stability and existing client base to expand their remit in this area," he says. "It must be incredibly hard for brands to know where and who to turn to. And to know who is doing it right. So, even if you're making incredible work, will it cut through, generating new business in return? Possibly not."He believes that to overcome that challenge, emphasis needs to be placed on ensuring that your work is shared across multiple platforms, including the story of how it was created and details of the studio that produced it."Finding the right balance of execution and distribution can reap rewards," he notes. "Don't be like Wally and get lost in the crowd. Don't hope to be seen. Find a point of difference, make great work and shout about it."

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Comprendre les enjeux de la qualité des données et maîtriser les fondamentaux avec Alteryx.

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Appliquer une démarche projet complète pour nettoyer, transformer, valider et enrichir des jeux de données.

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Intégrer ChatGPT (via API) dans des workflows Alteryx pour automatiser les contrôles qualité et améliorer l’interprétation des données.

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À quels profils s’adresse la formation

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Vous êtes analyste ou data user et souhaitez gagner du temps et fiabiliser vos traitements grâce à des outils modernes.

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Vous êtes chef de projet ou manager et voulez structurer un processus qualité robuste autour de la donnée.

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Vous êtes débutant en IA et cherchez à comprendre ses applications concrètes dans un contexte métier.

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Vous travaillez dans la transformation digitale ou le contrôle de gestion et souhaitez automatiser des tâches de nettoyage ou de reporting.

Standing out in a saturated market

One of the most pressing challenges design studios will encounter in 2025 is standing out. As Michael Freimuth, creative director at Franklyn, says: "Exceptional work is the baseline, of course, but the ability to market yourself, stay in the press and stay relevant seems more applicable than ever."Roy Barker, co-founder of Wonderhood Design, agrees. "Design is becoming an increasingly saturated market, now with advertising companies leveraging their financial stability and existing client base to expand their remit in this area," he says. "It must be incredibly hard for brands to know where and who to turn to. And to know who is doing it right. So, even if you're making incredible work, will it cut through, generating new business in return? Possibly not."He believes that to overcome that challenge, emphasis needs to be placed on ensuring that your work is shared across multiple platforms, including the story of how it was created and details of the studio that produced it."Finding the right balance of execution and distribution can reap rewards," he notes. "Don't be like Wally and get lost in the crowd. Don't hope to be seen. Find a point of difference, make great work and shout about it."

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Further Reading

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