Responsible marketing
Learn how to design a marketing strategy that is aligned with the principles of accountability, transparency, and sustainability. This training will allow you to rethink your campaigns, messages and channels to better meet societal, regulatory and ethical expectations. You will discover concrete tools to assess the impact of your actions, strengthen customer trust and develop communication that is both engaging and responsible.
What you are going to learn
Identify the levers of marketing aligned with environmental and societal issues.
Detect greenwashing practices and build sincere communication.
Integrate CSR criteria into your marketing plan and offers.
Measure and manage the impact of your marketing actions on your stakeholders.
What profiles is the training aimed at
You are responsible or in charge of marketing, communication or CSR.
You want to make your campaigns evolve towards more ethics, transparency and sustainability.
You are an entrepreneur or an impact project leader and want to structure a marketing strategy consistent with your values.
You want to understand the expectations of responsible consumers and align yourself with new regulatory frameworks.
Dive into the heart of sustainable marketing tools
The training is based on standards such as ADEME, ARPP, the 7 principles of responsible communication, and labels such as Positive Company. You will use self-diagnosis grids, benchmarks and concrete examples of committed brands.
The strengths
- Assessment tools to improve current marketing practices.
- Focus on honest communication without greenwashing.
- Analysis of concrete cases of brands involved in different sectors.
- Reusable supports to frame your responsible marketing strategy.
Training program
1. Major challenges and new market trends
2. Initiate a responsible marketing strategy
3. Change your offer & engage your brand
A training course that can be financed 100% via OPCO
Our organization is Qualiopi certified, which allows you to benefit from total or partial support for your training.
Several mechanisms can finance your skills development:
OPCO, Pôle Emploi, company training plans, or even public subsidies.
Need help identifying the right solution for your situation?
Contact us, we will guide you step by step.
Our learners talk about Prime Elevate
A day that transformed my vision of data analysis. Thank you to the entire Prime Elevate team for their pedagogy, their kindness and this great energy.
Data Analyst
SportsTech
Training: Data & Alteryx
Congratulations to the trainers, who are very educational and have mastered their subjects. The session was of a high quality, and very interactive. Thanks!
Financial director
Bank
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Quality training, presenting a lot of innovation in periodic reports.
Management controller
Insurance
Training: Business KPIs and Process Automation
Customized intra-company training
Our programs are available inter- or intra-company, and adaptable to your business challenges. A concrete opportunity to make your employees grow... and your company.
Why Prime Elevate?
Prime Elevate is much more than a training catalog: it is a strategic lever for transformation for your teams. We combine field expertise, tailor-made support and active pedagogy to sustainably anchor skills. Thanks to a hybrid, concrete and certified approach, we train professionals who are operational, autonomous and ready to meet the challenges of tomorrow.
Fast transformation
Our courses are designed to respond to the accelerated changes in the market, by developing skills that can be directly mobilized.
Need for agility
We offer modular and flexible formats, designed to adapt to your operational challenges and your organization.
Autonomy required
We make your employees change agents, capable of mastering the tools and initiating the transformation of their practices.
Qualiopi certification
Our processes are Qualiopi certified, guaranteeing a high level of educational requirements and simplified access to OPCO funding.
Our other courses | Data & AI | Finance
Do you want to go further or train other profiles in your team?
We offer a catalog of complementary training courses, designed to quickly develop operational skills.
Power BI - Beginner Level
Understand the basics of BI, create interactive dashboards, and manage your data independently
Alteryx Designer - Beginner Level
Automate data processing without coding, thanks to an intuitive interface and visual workflows.
Excel & VBA for Financiers
Create tailor-made tools in Excel, automate your complex files and save time on a daily basis
We will get back to you as soon as possible.
Please try again or contact us at contact@primeanalytics.fr.